Thursday, February 10, 2011
Lawyer Commercial TV spot placement
Spot placement is the most critical part of a legal advertiser’s television advertising strategy. The goal is to reach the most viewers with as much frequency as possible for the least amount of money. Time of day, type of programming either on local stations or cable networks via local insertion, as well as viewer demographics, are all part of the mix. Many lawyers and legal marketers continue to implement their TV advertising from a direct response approach, i.e., when the TV spot airs, the potential client will respond with a call. Okay sure, you want to reach the recently injured, but for real success you need strategies that will create name recognition and top of the mind awareness among all future injury victims as well. If the majority of your television spots are being aired during daytime hours only and/or your not aggressively advertising on cable television, it’s time to reconsider your television advertising strategy. To learn more about how you can improve the efficiency and effectiveness of your media placement, please contact us.