Fact: A law firm cannot build a strong brand with community wide, name recognition and top of the mind awareness without traditional media such as television.
In recent years, internet “marketers”, including every “kid” with a computer, have convinced many lawyers that all they require for success is a fancy website and some search engine optimization. Many have proclaimed that “television is dead”. This is an absurd, ignorant statement and any new media marketer who tells you this is either inexperienced or just plain full of it! If you want your law firm to become a well known brand name, you’ll need to utilize media with plenty of frequency and reach. And television advertising delivers both better than anything else out there.